THE MEDIUM IS THE MASSAGE

Book by Marshall McLuhan - Book cover and visual content remake

CONCEPT

"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" (Book Content) Inspired by these words, the cover, the media itself, was made using a sponge in order to allow the reader to experiment when touching how his life is being shaped.

LAYOUT

It started as an experimental work based on the concept of the cover. It was a challenge to do so following a 2 columns grid only. But, finally made it to a clear layout with some breaking-through elements that reflect the spirit of the project.